Ashley Rose
CEO & Co-Founder, Living Security. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutive
Ashley Rose co-founded Living Security in 2017 to modernize enterprise cybersecurity through Human Risk Management, utilizing behavioral science and data analytics. Under her leadership, the SaaS platform has raised more than $25 million in venture funding.
1shows
2appearances
31statements
1resolved
1supported
0contradicted
100%fully supported
Everything Ashley Rose said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Rose: Living Security assigns expansion quotas to four Customer Success Managers
“We've got five account executives. We've got six BDRs and then our CSM team also carries a quota from an, from a growth and install based upsell perspective. And we've got four CSMs that carry quotas right now.”
Living Security boasts 1% gross churn and 312% net revenue expansion
“Right, so one percent revenue churn, gross revenue churn, and then over another, I think it was 312% in growth.”
Living Security expects a Series A to reach cash flow positive
“We think between five and eight million, we can take that in the door and we can actually get to cash flow positive.”
Living Security targets greater than a 10x revenue multiple for Series A
“We're looking at higher than a 10 X multiple.”
Rose: Living Security closed a $14M Series B in March 2021
“We closed our fourteen million dollar series B in March of this year.”
Rose: Living Security's ACV is between $25K and $35K
“ACV is still in the 25 to 35,000 dollar range.”
Rose: Living Security aims to upsell Unify to 25-50% of customers
“Over the next 12 months, we're targeting anywhere from, you know, 25 to 50% of our customer base, really selling Unify into, and then expand from there.”
Rose: Living Security reached about 150% net revenue retention last year
“So last year's numbers were about 150% net revenue retention.”
Rose: Living Security lost only one software customer last year
“So our, from a software perspective well, we lost one customer on our software last year.”
Three-quarters of Living Security's 2019 revenue came from SaaS
“In twenty-nineteen, we were three-quarters SaaS revenue, and then we had another portion of our revenue that was services-based.”
Living Security reports a $24,000 average annual contract value
“So our average currently is 24,000 per year, and that's for a good person of their organization.”
Living Security charges $5 to $20 per user annually
“So we price per user is between five and 20 dollars per user per year. Most of our clients are training between a thousand to 3000 of their users.”
Living Security's co-founders maintain an even 50/50 equity split
“We're an even fifty-fifty split.”
Living Security has raised $1.75M in total equity funding
“To date, we're at around 1.75 raised total.”
Ashley Rose: Living Security has reached nearly 60 licensed customers
“We are at 58, so all 60 licensed customers.”
Living Security surpasses $115,000 in monthly recurring revenue
“We're over one 15 at this point total.”
Rose: Living Security's Expanded Online Accounts Exceed Six Figures
“The larger expanded accounts on our online platform are over six figures.”
Living Security grew monthly recurring revenue 10x over a single year
“A year ago we were just over a 10 K in MRR. So we've seen over a 10 X growth from January of 2019 to 20 20.”
Living Security achieves a six-month CAC payback on a $24,000 ACV
“So we're at about a 50% year paybacks around a six month payback period. So just around that 10 ish thousand.”
Half of Living Security's new customers convert directly via the website
“But we're actually seeing about 50% of our new customers come through our website.”
Living Security's VP of Sales carries full team quota responsibility
“He's responsible for full team quota. So anything, any difference between the sales rep and then what we're looking to hit for the team, he would be responsible for making up and then he'll also be responsible for growing the team.”
One line per show, most statements first. The link opens Ashley's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | CEO & Co-Founder, Living Security | 2 | 31 | 100% 1/1 | full record on Top Founders → |