Everything Anindya Datta said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Mobilewalla monitored swing state polling locations in real-time for campaign teams
“What we did for this particular party, who spent way less on, feet on the street than the other party, we were monitoring every polling booth, every polling location in a certain number of states, And we were telling the ground team who showed up to vote and w…”
Mobilewalla tracked church attendance to segment evangelical voters in swing states
“So, so the definition we were given was, take a swing state like Florida, right? And there are like, whatever, 1400 evangelical churches. So to be an evangelical Christian, you need to have been observed in an evangelical church at least once a week for the pa…”
Mobilewalla operated as a key data arm in the 2016 presidential election
“I cannot give you details because we are under, but I'll tell you that we were a very key data arm for one of the major parties.”
Get-out-the-vote services generated the bulk of Mobilewalla's 2016 election revenue
“The biggest amount of money we generated in the election was for what is known as get out the vote, the GOTV part of the election, right?”
Mobilewalla requires ad network clients to embed tracking pixels to harvest data
“What we have them do in order to be able to profile their users, we require them to put a little pixel, a little mobile wallet pixel in every ad created the surf, right? So when you are consuming New York Times content on your iPad, and an ad gets surfed to yo…”
Mobilewalla is practically the only source of non-US mobile audience data
“We are pretty much the only source of mobile audience data outside of the US.”
Acxiom and Oracle buy raw mobile behavioral data from Mobilewalla
“You know, large companies like, ah, you know, Axiom and Oracle, they just buy raw mobile data from us.”
Mobilewalla's ad pixel tracks location and infers user travel speed
“Not accelerometer now, Nathan, but it definitely includes location data. But you know, but even from location, we can judge speed, right?”
Mobilewalla operates with zero paid marketing, SEO, or hired PR spend
“There's no variable, there's zero variable paid marketing spend. We've knocked down a penny of SEO. We have not, We don't have a, even a hired PR firm that is doing anything. So zero spend.”
Mobilewalla charges enterprise clients $25,000 monthly for raw data feeds
“When a large company will come and tell us that we want to know every month all the locations that you see people at, we tell them, okay, well, we're going to give it to you as a subscription, sign up for 12 months and pay us 25,000 dollars a month.”
Mobilewalla barters data with ad exchanges to access lucrative bid streams
“All, all, all barter. So we give them back valuable information and they in turn, let us look at their bit stream to be able to create audiences.”
Mobilewalla has nine subscription SaaS customers paying up to $41,000 monthly
“So we have nine customers who have subscription accounts, right? And they pay anywhere between 15,000 dollars, 8500 dollars a month to 41,000 dollars a month.”
Mobilewalla is a top contributor to Oracle's BlueKai digital data marketplace
“So we are one of the biggest contributors to the Oracle blue guy marketplace with the largest digital data marketplace in the world.”
Mobilewalla generates $250,000 monthly across SaaS subscriptions and audience data sales
“No, 150 gain in, in, in SAS plus a hundred gain audience.”
Over 250 different organizations purchase audience data segments from Mobilewalla
“So in the hundred gain audience, we have over. 250 different organizations buying from us.”
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