Andrew Farah
Co-Founder & CEO, Density. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutive@andrewfarah ↗LinkedIn ↗density.io ↗
Farah co-founded Density in 2014, developing anonymous sensor hardware and software systems to track real-time occupancy and measure workplace space utilization. Under his leadership, Density has raised over $220 million in venture funding to help Fortune 500 enterprises optimize commercial real estate footprints.
1shows
1appearances
15statements
2resolved
2supported
0contradicted
100%fully supported
3said about them ↓ Everything Andrew Farah said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Distribution strategy drives 80% of a company's success
“I think that like 80% of all great companies behind 80% of a company's success is, is typically a really interesting distribution strategy. Sometimes that's a viral method. Sometimes that's a big deal with IBM and in Microsoft's very early days. Sometimes that…”
4.4 billion square feet of US corporate office space sits vacant
“In the US, there's eleven billion square feet of leased or owned corporate office space, and 4.4 billion square feet of that space is vacant but paid for.”
VC decision-makers and corporate boards suffer from extreme demographic homogeneity
“I think that it definitely could really use some improvements in the diversity of the people who are making those decisions. You know, whether it's corporate boards or it's managing directors, it is amazing, the homogeneity.”
Users invent more creative applications for fundamental products than founders
“The ones that seem to be really fundamental problems, things that people really care about, For whatever reason, people tend to be more creative with them than you could be.”
Ludlow's Jonathan Triest introduced Density to leads in all three rounds
“Jonathan is a close friend and someone, he's one of our earliest investors, and he has introduced us to the lead of every round we've done, and we've done three.”
Narrative stories in investor updates are as important as core metrics
“The truth of your business, the facts of your business, those things are critical, but just as important are the surrounding stories around what's happening within the business.”
Early diversity hiring is a startup's best recruitment engine
“Doing your absolute level best to fill a team with diverse candidates is not only hard, it is probably the single best thing you can do as an early stage startup. Because when you have people from different backgrounds early on, call it in the first 50 employe…”
Density maintained 100% voluntary employee retention over its first four years
“We have a hundred percent retention since our founding four years ago, We've never voluntarily lost anyone.”
Moving a hardware product to mass production takes 12 to 18 months
“You're looking at 18 months, probably minimum from start. That's like from prototype to mass pro or mass production, 12 months, maybe if you're great at it and you know exactly what you're doing.”
Density retains hardware ownership and charges solely for data access
“Well, we don't sell the hardware. We sell only access to the data. In fact, we retain responsibility for the hardware itself, so that if a customer no longer needs that door, or if the device breaks for some reason, or if the technology improves for being able…”
The best VCs assume a founder's premise to evaluate upside potential
“The best venture capitalists I've ever spoken to assume your premise and then ask, okay, what could happen if you were right? And you spend 45 minutes talking about that portion of the idea and not 45 minutes justifying your existence.”
Real-time foot-traffic data will replace fixed transit schedules
“Architects won't have to guess at what rooms to build, and interior designers won't have to argue about whether or not a particular asset got used, and trains won't run on time schedules. They'll run on actual Predictable demand based on foot traffic.”
Density's sensors could eliminate security tailgating without using cameras
“We can eliminate tailgating. I mean, I'm not entirely sure that that's true, but I think we might be able to eliminate tailgating. And when I say tailgating, I mean, like, two people go into a secure facility through a door and only one badge is in.”
Density averages 45 days to hire versus tech industry average of 75
“The tech industry's averages is 75 days. I think we average about 45 days”
The other half of the tape: Andrew Farah's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes across the shows. every mention, with the transcript →
Who brings them up most Harry Stebbings 3
Every mention by year
tap a year for its mentions
20VC 3
2018 3 mentions in 2 episodes 2 per episode
- 20VC: Investing Lessons From Observing Doug Leone and Bill Gurley, Why It Is Easier To Be Contrarian As A VC Than As An Angel & What It Takes To Run Tinder's Product and Revenue Alongside A Seed Fund with Jeff Morris Jr, Founder @ Chapter One
- 20VC: What It Takes To Found and Scale A Global Venture Firm Like Lightspeed, 3 Ways Firms Do Not Succeed in Generational Transition & What Makes The Truly Special Board Members Like Jim Goetz with Barry Eggers, Founding Partner @ Lightspeed Venture Partn
- every mention in 2018, scene by scene →
One line per show, most statements first. The link opens Andrew's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| 20VCLEDGER | Co-Founder & CEO, Density | 1 | 15 | 100% 2/2 | full record on 20VC → |