Narrative stories in investor updates are as important as core metrics
Andrew Farah · 20VC: The Mindset The Best Investors Assume When Assessing Opportunities, Why So Many Hardware Startups Fail Today & The Right Way To Think About Employee Retention with Andrew Farah, Founder & CEO @ Density · Sep 7, 2018 · at 8:02
Andrew Farah, CEO of Density, explains his approach to investor relations and how sharing real customer stories drives investor engagement over transactional metrics.
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“The truth of your business, the facts of your business, those things are critical, but just as important are the surrounding stories around what's happening within the business.”
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