Density retains hardware ownership and charges solely for data access
Andrew Farah · 20VC: The Mindset The Best Investors Assume When Assessing Opportunities, Why So Many Hardware Startups Fail Today & The Right Way To Think About Employee Retention with Andrew Farah, Founder & CEO @ Density · Sep 7, 2018 · at 21:55
Andrew Farah, founder and CEO of Density, details his company's hardware-as-a-service business model.
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“Well, we don't sell the hardware. We sell only access to the data. In fact, we retain responsibility for the hardware itself, so that if a customer no longer needs that door, or if the device breaks for some reason, or if the technology improves for being able to support that particular door, you literally slide it off its bracket, ship it back to us, and we send you a new one. We're simply charging an access or data fee for count in that space, for anonymous and accurate or real-time count within that space.”
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