Allison Schaaf

Everything Allison Schaaf said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Insight

Schaaf: Large Email Lists Deliver Better Marketing ROI Than Micro-Influencers

“Finding those people that have email lists of like several 100,000 is much better than finding someone with an email of 5000 to 10,000.”

Allison Schaaf Jan 30, 2016 ▶ 12:17 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Insight

Schaaf scaled her personal chef service by digitizing prep workflows

“I realized in order to, that just wasn't a scalable business, so I took the same process I was using in that company And turned it into an online business by using that same process. So with the meal plans, it's a grocery list and then instructions for spendin…”

Allison Schaaf Jan 30, 2016 ▶ 2:22 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Assertion Not checkable as stated

Schaaf: Prep Dish has roughly 1,100 paying subscribers

“So as of right now, I have about 1100.”

Allison Schaaf Jan 30, 2016 ▶ 3:28 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Assertion Not checkable as stated

Schaaf: Prep Dish retains 50% of free trial users after 3 months

“Like if I do a free trial of those people, three months later, it's like 50% that are still with me, but that's when you're doing a free trial. If it's a paid trial, it's a little better retention.”

Allison Schaaf Jan 30, 2016 ▶ 5:34 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Assertion Not checkable as stated

Schaaf: 50% of PrepDish cold Facebook free trial leads retained

“So with the free trial, after a month, 50% stick with it, 50% would drop off. And that was a cold Facebook lead.”

Allison Schaaf Jan 30, 2016 ▶ 9:14 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Assertion Not checkable as stated

Schaaf: $1,500 '100 Days of Real Food' email drove $25k in sales

“So I worked with a hundred days of real food. I did a, an email and I paid 1500 dollars. I made 25 grand in two days.”

Allison Schaaf Jan 30, 2016 ▶ 12:32 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Disclosure

Schaaf: Prep Dish offers $14/month and $99/year subscription plans

“It's a monthly subscription of 14 dollars a month or a yearly subscription, which is 99 dollars for the year.”

Allison Schaaf Jan 30, 2016 ▶ 3:03 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Assertion Not checkable as stated

Schaaf: Prep Dish customer base is 60% annual, 40% monthly

“I think it's 60 on annual, 40 on monthly.”

Allison Schaaf Jan 30, 2016 ▶ 3:47 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Disclosure

Schaaf spent roughly $5,000 monthly on Facebook ads for PrepDish

“So I did them from May to August and was spending, I think, 5000 a month. Maybe like 20,000.”

Allison Schaaf Jan 30, 2016 ▶ 8:41 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

TOP FOUNDERS Assertion Not checkable as stated

Schaaf: Average Prep Dish monthly subscriber yields about $43

“So the numbers I'm tracking are things like you know, how much the average monthly subscriber yields like 43 dollars.”

Allison Schaaf Jan 30, 2016 ▶ 10:49 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

The other half of the tape: Allison Schaaf's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

One line per show, most statements first. The link opens Allison's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Founder & CEO, Prep Dish	1	10	—	full record on Top Founders →