Everything Achilles Lagrave said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Lagrave: Netflix will eventually have to adopt advertising for monetization
“We believe that Netflix will need to address a monetization fear through advertising at some point, but that's up to the good folks at Netflix.”
Self-service ad platforms cannot monetize long-tail advertisers via subscriptions
“You can't monetize the long tail through subscriptions. You can't monetize the long tail through flat fees. It just does not It does not set the right relationship with the end user and what the end user is trying to achieve, which is performance.”
Brandzuka built the first self-service TV ad platform for $5 daily
“To this point, this space has been serviced by enterprise DSPs such as Rocket Fuel, AppNexus, and the Trade Desk. These guys build very high-end pieces pieces of software that allow professional media buyers at large media agencies to transact media in this wa…”
Large agencies like Starcom require millions in quarterly ad spend
“When you go out to a large agency like Starcom, unless you have a quarterly spend that's literally in the millions of dollars, there's nothing those media agencies can do for you.”
Sling charges an average of one cent per impression for OTT ads
“So on a per impression on average you're looking at about a penny.”
Brandzuka charges 20% to 30% of spend for hyper-targeted audience campaigns
“So if you apply no targeting, if you apply no targeting, there's no monetization for Brandsuka. If you apply every bell and whistle to hyper target an audience, that can be 20, 30% in targeting cost.”
Brandzuka hit 25,000 users and $1.5M in gross volume in 2016
“2016, we scaled the platform to 25,000 users across a 110 countries and did a million and a half.”
Lagrave: Hulu native ad minimums range from $50,000 to $100,000 upfront
“I think their minimum range is from 50,000 to a 100,000 upfront.”
Brandzuka is raising a $7 million funding round
“We are raising seven.”
Brandzuka expects valuation north of $20 million for series round
“Well, it's going to be our expectation is, is just going to be north of 20.”
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