Abhishek Khaitan
Managing Director, Radico Khaitan. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executiveoperatorLinkedIn ↗radicokhaitan.com ↗
He spearheaded Radico Khaitan’s transition from a bulk spirit supplier and contract bottler into a leading branded alcoholic beverage company, creating brands such as 8PM Whisky and Magic Moments Vodka. Under his leadership, the company expanded globally into luxury and craft spirits, including Rampur Indian Single Malt and Jaisalmer Indian Craft Gin.
1shows
1appearances
24statements
12resolved
7supported
3contradicted
58%fully supported
2said about them ↓ Everything Abhishek Khaitan said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Khaitan: Scaling a liquor brand realistically requires at least ₹50 crores
“With a six crore fund, you, it's like, if you click it, you're a god. But you should have that capital of at least 50 crores, et cetera.”
Khaitan: New Alcohol Startups Need 70-80% Gross Margins to Survive
“For any newcomer you have to, your gross profit has to be high. It has to be 70 to 80%, else you'll fail. If you try to compete with the masses, big boys will take you.”
Khaitan: Alcohol brands cannot force sales through heavy capital and advertising
“Because what I believe in alcohol, you cannot push sales. You have to win sales. Like, as I said, first 10,000 is important. So even sometimes I brew with that idea whether is it the right strategy, but in my last 20 to two decades of my experience, I feel It'…”
Khaitan: Luxury spirits above ₹8,000 must rely on PR, not direct marketing
“If the higher you go, suppose you go eight, 10,000, you don't need any marketing. If you market, you won't be able to sell. The only thing should be Word of mouth and PR press and the competitions.”
Khaitan: Magic Moments accounts for 60% of India's vodka sales
“Today we are proud that magic is the seventh largest vodka in the world. And in India, out of all the vodkas, starting from a regular to a Grey Goose or a Kaufman, 60% of any vodka sold is magic.”
Khaitan: Pan-India Liquor Distribution Requires 35 Bottling Units
“In our industry, if you want to go all India, you have to have 35 bottling units.”
Khaitan: Liquor Brands Die When Ignoring Secondary and Tertiary Offtake
“The minute you push your primaries and you don't look at your secondaries and tertiaries, the brand is finished.”
Khaitan: Flavored Vodka Accounts for 80% of India's Vodka Market
“In vodka, 80% of the market now has become flavored vodka.”
Khaitan: Winning the top 10 trendiest bars drives automatic on-premise adoption
“In a state, suppose if you are there, you address the 10 trendiest bar. So the minute you are there, other bars will copy you. They'll say that if you give, like, if you have an entry to one on-premise, like say a sidecar in Delhi. If anyone knows that, okay, …”
Khaitan: Mumbai is the most expensive Indian market to launch alcohol brands
“Mumbai is the costliest. Any city, like if you want to launch his beer from Mumbai, as a startup, it's very tough. The kind of money it burns, like, you know, it like I addressed Mumbai the last. It's the most expensive market.”
Khaitan: Diageo's market share dropped to 20-25% after offloading cheaper brands
“Now like Diageo has given off the less expensive brands to Inbrew. Earlier their market share would have been about close to about 35. So now they'll be same about 20, 25.”
Khaitan: India drinks 400M cases of hard liquor annually
“Four hundred million is the hard liquor. So four hundred million cases. Country liquor would be again a three hundred million cases market.”
Khaitan: 98% of Brandy in India Sells in the South
“See, I think brandy, 98% of the brandy sells in South.”
Khaitan: Modern large-format retail makes liquor shopping safe for women
“That earlier, if you would have gone into any shop, you know, Aryana, Mumbai, women can't go and shop. They'll be looked down, like, you know, they'll not feel safe. But today, if you see the shopping experience, whether it's Bangalore, whether it is Gurgaon, …”
Khaitan: Sponsoring the IPL requires a ₹100 crore budget
“IPL, if you sponsor, you have to have a budget of a hundred crore.”
Khaitan: Radico Khaitan contributes 26% of Uttar Pradesh's alcohol excise revenue
“And we contribute 26% of the state's revenue.”
Khaitan: Radico operates 41 units to navigate interstate alcohol duties
“I have to manufacture every, that's why I have 41 units. That's the biggest entry to barrier.”
Khaitan: Building a proudly Indian brand is now the best commercial strategy
“A hundred percent. I think Indian, Being a proud, like always I've advocated, being a proud company, Indian company is the way forward. People are looking for Indianness. People are proud to be Indian. Like even if you see all my products, it's all Indian.”
Khaitan: Radico sells a ₹5 lakh Rampur single malt bottle
“Like Rampur, that five lakh rupee bottle has written in Sanskrit on this. That happiness lies within.”
Khaitan: Radico Khaitan's Indian single malt is priced higher than imported malts
“So today also, if you see Indian products are priced higher, like say our malt is priced higher than any of the well-known malts also.”
Khaitan: Radico Khaitan's liquor recipes are known by only two people
“Like only the chief master blender, it's called as a black book. So like we don't share with anyone. Like only I have it and my blender would have it.”
Khaitan: Vodka was India's fastest-growing spirit category over the last five years
“Vodka has been the largest growing category in the last five years.”
The other half of the tape: Abhishek Khaitan's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Nikhil Kamath 1
Statements about Abhishek Khaitan, by other people (1)
Kamath: Holds a 1.7% equity stake in guest Abhishek Khaitan's company
“So we are a very small miniature partner to Abhishek in his business as an equity partner. It's a investment that has done very well for us. We've never spoken about it publicly, but we've spoken like privately many times about it. I think it's 1.7%.”
Every mention by year
tap a year for its mentions
WTF is with Nikhil Kamath 1
One line per show, most statements first. The link opens Abhishek's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| WTFLEDGER | Managing Director, Radico Khaitan | 1 | 24 | 58% 7/12 | full record on WTF is with Nikhil Kamath → |