Khaitan: Radico sells a ₹5 lakh Rampur single malt bottle
Abhishek Khaitan · Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath · Jul 3, 2024 · at 2:41:07
Abhishek Khaitan (MD, Radico Khaitan) illustrates how his distillery incorporates Indian heritage and Sanskrit into ultra-luxury single malts.
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“Like Rampur, that five lakh rupee bottle has written in Sanskrit on this. That happiness lies within.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Abhishek Khaitan
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Khaitan: Alcohol brands cannot force sales through heavy capital and advertising
“Because what I believe in alcohol, you cannot push sales. You have to win sales. Like, as I said, first 10,000 is important. So even sometimes I brew with that idea whether is it the right strategy, but in my last 20 to two decades of my experience, I feel It'…”
Khaitan: Luxury spirits above ₹8,000 must rely on PR, not direct marketing
“If the higher you go, suppose you go eight, 10,000, you don't need any marketing. If you market, you won't be able to sell. The only thing should be Word of mouth and PR press and the competitions.”