Radico Khaitan

“And we contribute 26% of the state's revenue.”

“Four hundred million is the hard liquor. So four hundred million cases. Country liquor would be again a three hundred million cases market.”

“If the higher you go, suppose you go eight, 10,000, you don't need any marketing. If you market, you won't be able to sell. The only thing should be Word of mouth and PR press and the competitions.”

“A hundred percent. I think Indian, Being a proud, like always I've advocated, being a proud company, Indian company is the way forward. People are looking for Indianness. People are proud to be Indian. Like even if you see all my products, it's all Indian.”

“Today we are proud that magic is the seventh largest vodka in the world. And in India, out of all the vodkas, starting from a regular to a Grey Goose or a Kaufman, 60% of any vodka sold is magic.”

“I have to manufacture every, that's why I have 41 units. That's the biggest entry to barrier.”

“Like Rampur, that five lakh rupee bottle has written in Sanskrit on this. That happiness lies within.”

“So today also, if you see Indian products are priced higher, like say our malt is priced higher than any of the well-known malts also.”

“So we are a very small miniature partner to Abhishek in his business as an equity partner. It's a investment that has done very well for us. We've never spoken about it publicly, but we've spoken like privately many times about it. I think it's 1.7%.”

“Like only the chief master blender, it's called as a black book. So like we don't share with anyone. Like only I have it and my blender would have it.”

“In our industry, if you want to go all India, you have to have 35 bottling units.”