Khaitan: Diageo's market share dropped to 20-25% after offloading cheaper brands
Abhishek Khaitan · Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath · Jul 3, 2024 · at 19:42
Abhishek Khaitan, MD of Radico Khaitan, discusses market share shifts in the Indian alcobev industry following Diageo's divestment of economy brands.
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“Now like Diageo has given off the less expensive brands to Inbrew. Earlier their market share would have been about close to about 35. So now they'll be same about 20, 25.”
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