People, every show

Abdul Nasar (Nachika)

Co-Chair & Co-Founder, iD Fresh Food. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperatoridfreshfood.com ↗

Abdul Nazer (Nasar), known as Nachika, co-founded iD Fresh Food in 2005 after running a Bengaluru kirana store. He developed the company's original preservative-free batter recipes and early delivery operations, later serving as Co-Chair.

1shows
1appearances
10statements
0resolved
0supported
0contradicted
2said about them ↓

Everything Abdul Nasar (Nachika) said on any show that made the record, most notable first. Each card names its show and opens the statement there.

NEON SHOW Disclosure
Nachika: Founders chose potential shutdown over taking interest-bearing debt
“Then we decided to, if it closed, let it close. We don't want to take interest.”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 42:21 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Assertion Not checkable as stated
Nachika: Unhygienic third-party batter packets sparked the idea for iD Fresh
“We used to sell around five, five, six packet per week, every week. But customer started asking the hygiene, the manufacturing date. There was nothing in the pack.”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 24:17 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Disclosure
Nachika: iD Fresh began with a 50,000-rupee initial trial investment
“So initially we have invested only 50,000 rupees in the trial and error time.”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 26:15 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Disclosure
Nachika: Traded free batter for recipes from street-vendor grandmas for six months
“Initial days, you know, it was a, there was no result at all. Then once we started discussing with street vendors, what I offered them, if you can give the, your recipe, I can give you the better. Freely. Then they started giving their recipe. That was also no…”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 27:41 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Assertion Open · timeframe Jan 2026
Nachika: iD Fresh launched batter at a premium ₹20 over market's ₹15
“When people were selling 15 rupees, 16 rupees better, our price was 20 rupees. When we started with 20 every day.”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 35:34 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Assertion Not checkable as stated
Nasar: Designed 100,000-square-foot Bangalore plant without external consultants
“So actually, when I say I have, I did my best, for example, the Bangalore plant, I did the biggest plant. It's almost one lakh square feet manufacturing center. There is no proper consultant for that plant. We, myself, I have done the layout. As per the layout…”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 48:26 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Disclosure
Nachika: Left his village for Bangalore at 19 with only 100 rupees
“I had only a hundred rupees in my hand.”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 3:26 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Assertion Not checkable as stated
Nachika: Early veg stall failed because supermarket staff ate inventory overnight
“The staff over there, you know, they used to eat all the fruits after we close the store, and, ah, there was a huge shortage of product in the next day of the morning... So, there was a huge loss, and we decided to close the store.”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 12:30 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Assertion Not checkable as stated
Nachika: First tea stall required selling 14 liters of milk to break even
“Meanwhile, I managed to get a small store in the market. It was 80 rupees rent per day. That was a huge rent by the time. It was very huge. In, it was in 1996. So, we started T-Start there. Initially, if you want to get the breakeven, we have to sell minimum 1…”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 17:24 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Assertion Not checkable as stated
Nachika: Early tea stall charged a 33% premium over competitors
“The one tea was two rupees. So the surrounding area all the tea stalls, you know, they sell at one 50, but we sell at two rupees.”
Abdul Nasar (Nachika) Jan 16, 2026 ▶ 20:05 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story

The other half of the tape: Abdul Nasar (Nachika)'s own voice is left out of every number here. 2 statements on the record name them. every mention, with the transcript →

Statements about Abdul Nasar (Nachika), by other people (2)

NEON SHOW Assertion Not checkable as stated
Musthafa: iD Fresh rejected 28-crore buyout, eventually reaching 5,000-crore valuation
“28 crores. Today we are a 5000 crore brand. We took the right decision at that time, not to sell the company at that time.”
PC Musthafa Jan 16, 2026 ▶ 46:08 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
NEON SHOW Assertion Not checkable as stated
Musthafa: Opening at 2 AM was the turning point for early tea stall
“When you say disruptive business model, when everyone was operating at six AM, you guys identified that there are customers who could start having tea at two in the morning and then change the timing. That became the turning point.”
PC Musthafa Jan 16, 2026 ▶ 21:57 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story

One line per show, most statements first. The link opens Abdul's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
NEON SHOWLEDGER Co-Chair & Co-Founder, iD Fresh Food 1 10 full record on the Neon Show →
Made with StarZero

Turn any episode into a week of clips.

This entire site, thousands of episodes across every show transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.