Nachika: First tea stall required selling 14 liters of milk to break even
Abdul Nasar (Nachika) · What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story · Jan 16, 2026 · at 17:24
iD Fresh Food co-founders PC Musthafa and Abdul Nasar (Nachika) discuss the early business ventures they attempted in Bangalore before starting iD Fresh Food.
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“Meanwhile, I managed to get a small store in the market. It was 80 rupees rent per day. That was a huge rent by the time. It was very huge. In, it was in 1996. So, we started T-Start there. Initially, if you want to get the breakeven, we have to sell minimum 14 liter milk of tea. That volume tea we have to sell. But even after six months, it was below 10 liters. So one person salary and this store and everything put together, it was a loss making business again.”
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