Musthafa: iD Fresh rejected 28-crore buyout, eventually reaching 5,000-crore valuation
PC Musthafa · What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story · Jan 16, 2026 · at 46:08
PC Musthafa and Abdul Nasar (Nachika) are the co-founders of iD Fresh Food, discussing their early acquisition offers and subsequent growth.
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“28 crores. Today we are a 5000 crore brand. We took the right decision at that time, not to sell the company at that time.”
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