iD Fresh Food
also referred to as: id fresh
32 statements across 4 episodes · 12 bullish · 2 bearish · 4 people on the record · first statement Sep 19, 2019 by Kanwaljit Singh · said 67 times in 6 episodes since 2019 · across every show →
Mentions by year
brought up most by PC Musthafa (36), Siddhartha Ahluwalia (27), Kanwaljit Singh (2), Rahul Chowdhri (1), Pankaj Bansal (1)
tap a year for its mentions
2026 18 mentions in 1 episode
2025 5 mentions in 1 episode
2023 40 mentions in 1 episode
2020 1 mention in 1 episode
Everything said about iD Fresh Food, oldest first
Sep 19, 2019 positive
Nov 24, 2023 neutral
Nov 24, 2023 positive
Musthafa: iD sells batter, not idlis, so homemakers retain credit
“So what we have learned is never ever take credit away from the homemaker. He or she is the gatekeeper for the kitchen. Never replace a lot of a customer. Help them to help them to do their job better. And that is the philosophy of ID. And that's the reason we…”
Nov 24, 2023 bullish
Nov 24, 2023
Musthafa: Saved 150 rupees as a child to buy family's first goat
“And with that money, when I think some one 50 rupees or so I saved, I bought a goat. And that was the first asset in the family, right? That became two, three goats. And then I sold all the three, four goats and bought a cow. And the cow became our regular inc…”
Nov 24, 2023
Nov 24, 2023 positive
Nov 24, 2023 positive
Nov 24, 2023
Nov 24, 2023 positive
Nov 24, 2023
Nov 24, 2023
Musthafa details iD Fresh's daily batter sales volume by major Indian city
“So the battery volume, if you look at it. So the Bangalore is around 50. And Bangalore is a Bangalore. Chennai is around 15. And then, ah, if you look at, you know, Hyderabad around 20. Mumbai that around 20, 25. And, ah, Delhi. We're almost there in 10.”
Nov 24, 2023
Nov 24, 2023
Nov 24, 2023
Nov 24, 2023
Nov 24, 2023
Musthafa: iD Fresh ferments batter inside trucks during transit
“So what we do is, A product which has to be you know, sold in, let's say, kitchen market tomorrow morning. Yeah. Production process partially gets completed today. And immediately after the process is completed, which is product is packed, we load it to a truc…”
Nov 24, 2023 negative
Nov 24, 2023
Oct 28, 2025 positive
Shiv Shivakumar: Founders should invest in innovation over price cuts during turbulence
“You know, a lot of founders, the other mistake they make is, the first sign of rough weather or turbulence, they cut price. In fact, I would say the first sign of turbulence, invest in innovation. Get something new to the table. Because in every troubled times…”
Jan 16, 2026 positive
Nachika: Traded free batter for recipes from street-vendor grandmas for six months
“Initial days, you know, it was a, there was no result at all. Then once we started discussing with street vendors, what I offered them, if you can give the, your recipe, I can give you the better. Freely. Then they started giving their recipe. That was also no…”
Jan 16, 2026 bullish
Jan 16, 2026
Nachika: Early veg stall failed because supermarket staff ate inventory overnight
“The staff over there, you know, they used to eat all the fruits after we close the store, and, ah, there was a huge shortage of product in the next day of the morning... So, there was a huge loss, and we decided to close the store.”
Jan 16, 2026 positive
Jan 16, 2026
Musthafa: Early iD Fresh ran on zero inventory with next-day delivery
“Whatever we manufacture today will go to the market tomorrow. Nothing is kept in our storage. There's no storage, by the way, during those days. And we don't, we never used to dump the product in the market, right? Whatever is required for the store for the da…”
Jan 16, 2026 positive
Musthafa: iD Fresh bans any ingredient not found in a home kitchen
“We as a team decided to travel the path less traveled, which is to keep the products clean level, keep it free from any chemicals, preservatives, soda, artificial flavors, anything else. In fact, we do not add any ingredients that our mothers won't understand …”
Jan 16, 2026
Musthafa: Scaled iD Fresh from 100 to 1,000 daily packets in months
“So basically, if you look at this journey, it took us six months to sell forty-fifty packets a day, then it took us nine months to sell hundred packets a day, but then from a hundred packet to a thousand packets, it took us two months or three months.”
Jan 16, 2026 neutral
Jan 16, 2026
Jan 16, 2026 positive
Musthafa: Opening at 2 AM was the turning point for early tea stall
“When you say disruptive business model, when everyone was operating at six AM, you guys identified that there are customers who could start having tea at two in the morning and then change the timing. That became the turning point.”
Jan 16, 2026 negative
Jan 16, 2026
Nasar: Designed 100,000-square-foot Bangalore plant without external consultants
“So actually, when I say I have, I did my best, for example, the Bangalore plant, I did the biggest plant. It's almost one lakh square feet manufacturing center. There is no proper consultant for that plant. We, myself, I have done the layout. As per the layout…”