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PC Musthafa

13 statements across 2 episodes · 6 bullish · 0 bearish · 1 people on the record · first statement Nov 24, 2023 by PC Musthafa · across every show →

On the record as a speaker too: PC Musthafa's record, appearances and statements → this page counts the times other people say the name.

Everything said about PC Musthafa, oldest first

Nov 24, 2023
Assertion Not checkable as stated
Musthafa: Saved 150 rupees as a child to buy family's first goat
“And with that money, when I think some one 50 rupees or so I saved, I bought a goat. And that was the first asset in the family, right? That became two, three goats. And then I sold all the three, four goats and bought a cow. And the cow became our regular inc…”
PC Musthafa Nov 24, 2023 ▶ 8:51 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023 positive
Insight
Musthafa: Never attempt to build a brand before perfecting the product
“If you don't get the product, you don't even attempt to, you know, sell it and build a brand.”
PC Musthafa Nov 24, 2023 ▶ 31:06 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023 positive
Assertion Not checkable as stated
Musthafa: iD Fresh maintains overall product wastage below 4%
“Today, at an overall ID level, we are at less than four percent wastage. In, for a mature city, mature product, we will be running at less than one percent wastage.”
PC Musthafa Nov 24, 2023 ▶ 1:02:54 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023
Assertion Not checkable as stated
Musthafa: Parents Skipped One Meal Daily to Finance His College Education
“When I started going to college, they both decided to skip one meal every day. To educate me.”
PC Musthafa Nov 24, 2023 ▶ 19:12 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023
Assertion Not checkable as stated
Musthafa: iD Fresh visits almost 40,000 retail outlets daily
“Look at the case of ID, almost a 40,000 outlets with around 10 products being visited every day and every transaction has got a placement, a replenishment, a stock rotation, cash collection, invoice writing, and settlement.”
PC Musthafa Nov 24, 2023 ▶ 1:00:32 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023 bullish
Opinion
Musthafa: Fresh food is the future of India's packaged food industry
“I think fresh sells. Fresh is the future. We Indians don't trust a packaged food, right? The best way to, best reason to believe is the shelf life.”
PC Musthafa Nov 24, 2023 ▶ 55:53 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023
Disclosure
Musthafa: Earned ₹3 lakh monthly at Citibank Dubai before founding iD Fresh
“Was getting a recently good salary, almost a three lakh rupees salary a month.”
PC Musthafa Nov 24, 2023 ▶ 22:40 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023
Assertion Not checkable as stated
Musthafa: Family became the richest in their village after his first job
“We probably the What do you call poorest in the village before I got a job, and then we sort of became one of the richest in the village after I got a job.”
PC Musthafa Nov 24, 2023 ▶ 7:47 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Nov 24, 2023
Assertion Not checkable as stated
Musthafa: Earned 10 Rupees Daily as a Child Farm Laborer in Kerala
“Yeah, when my dad was getting on 50 rupees at a stage, I used to get around 10 rupees.”
PC Musthafa Nov 24, 2023 ▶ 11:31 Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh
Jan 16, 2026 bullish
Assertion Not checkable as stated
Musthafa: iD Fresh rejected 28-crore buyout, eventually reaching 5,000-crore valuation
“28 crores. Today we are a 5000 crore brand. We took the right decision at that time, not to sell the company at that time.”
PC Musthafa Jan 16, 2026 ▶ 46:08 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
Jan 16, 2026 positive
Assertion Not publicly verifiable
Musthafa: All early iD Fresh employees were rewarded with company shares
“Interestingly, all of them are shareholders now, right? If you look at all those employees, we decided to reward them with the shares.”
PC Musthafa Jan 16, 2026 ▶ 40:28 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
Jan 16, 2026
Assertion Not checkable as stated
Musthafa: Scaled iD Fresh from 100 to 1,000 daily packets in months
“So basically, if you look at this journey, it took us six months to sell forty-fifty packets a day, then it took us nine months to sell hundred packets a day, but then from a hundred packet to a thousand packets, it took us two months or three months.”
PC Musthafa Jan 16, 2026 ▶ 34:36 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
Jan 16, 2026 positive
Assertion Not checkable as stated
Musthafa: Opening at 2 AM was the turning point for early tea stall
“When you say disruptive business model, when everyone was operating at six AM, you guys identified that there are customers who could start having tea at two in the morning and then change the timing. That became the turning point.”
PC Musthafa Jan 16, 2026 ▶ 21:57 What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story
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