Nachika: Early tea stall charged a 33% premium over competitors
Abdul Nasar (Nachika) · What Went Wrong Before iD Fresh Worked | For the First Time Co-Founders Tell Their Story · Jan 16, 2026 · at 20:05
Abdul Nasar (Nachika) explains how quality consistency and service allowed their tea stall to command premium pricing.
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“The one tea was two rupees. So the surrounding area all the tea stalls, you know, they sell at one 50, but we sell at two rupees.”
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