Vitamin
other on 1 show · 15 statements across 2 episodes · said 23 times in 2 episodes since 2016
Mentions by year, every show
tap a year for its mentions
Top Founders 23
2018 10 mentions in 1 episode
2016 13 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
15 statements about Vitamin, every show
Leber: Vitamin burned its remaining $70K runway in 3.5 weeks
“We had raised about 650 and we had gotten just that month. We got into cashflow positive by about a hundred dollars. So I was like, Hey, this is great. I'm going to go out and fundraise like this. You know, arms crossed instead of like this with hands outstret…”
Leber: Twitter suspended thousands of Vitamin's accounts overnight in May 2016
“So May 2920 16. We literally had zeros across our dashboard on the back end looking at all the accounts, and I thought, oh, man, something must be wrong with the dashboard, because there's just no way we could have lost thousands of accounts overnight, and it …”
Leber: Pulled six all-nighters in six weeks while fundraising for Vitamin
“And in fact, when we were raising money, I would, I did six all nighters in six weeks. So it averaged one per week, literally stay up all night work. The sun comes up, you go through your whole day and you go to bed at 11 o'clock the next night.”
Leber: Vitamin grows revenue 18% and users 20-25% month over month
“Yeah, revenue is around 18% month over month, and then our user base itself is more like 20, 25% month over month.”
Leber: Vitamin maintains headcount costs around $10,000 monthly per employee
“But it's right around 10 K per head, which is if you read all the smartest of the smart, I think Fred Wilson is the one who's made it popular that that's the benchmark to keep 10 K per head. And you're running an efficient business.”
Vitamin raised $650k on a SAFE note from LA investors
“We raised 650,000 last year on a safe note from local Los Angeles investors, mostly.”
Leber: Vitamin spends zero on outbound marketing, using its own software
“We use our own technology on ourselves so we don't have to Spend on marketing, so to speak. I mean, it's all our own software. So we do not spend on outbound marketing at all.”
Leber: Vitamin suffered 21% monthly gross churn before product-market fit
“And once upon a time it was 21% monthly gross churn.”
Leber: Vitamin's Monthly Gross Churn Is Around 4%
“Gross churn about four percent monthly right now.”
Leber: Rebuilt lost startup savings by consulting for ad agencies
“I took a year and consulted back in the agency world, don't call me a whore, but I did kind of whore myself out there, and I was able to make back a lot of the money that I lost.”