Assertion certainty 4/5 debate potential 1/5

Leber: Vitamin reached $102K monthly revenue in April 2016

Hank Leber · EP 357: He Quit His Job, Lost His Life Savings, Then Hit it Big With SaaS Business · Jul 16, 2016 · at 11:34

Hank Leber, founder of SaaS marketing startup Vitamin, provides their monthly revenue figures to Nathan Latka.

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“102 K.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Insight
Leber: Building SaaS entirely dependent on third-party platforms is fatally dangerous
“Building a SaaS company on the back of another platform that could kill you is a very dangerous thing to do. And my million run rate business died, but I've, you know, there are 10,000,020 million run rate businesses that also died. Same fate, building on the …”
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Assertion Not checkable as stated
Leber: Twitter suspended thousands of Vitamin's accounts overnight in May 2016
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Insight
Leber: Early-stage growth marketing cannot be automated
“The learning there about six months in was early stage companies are so needy that that's not really a thing. It has to be a custom build every time across the entire spectrum because they don't know their early stage company, you think about 500 K to a millio…”
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Disclosure
Leber: Vitamin spends zero on outbound marketing, using its own software
“We use our own technology on ourselves so we don't have to Spend on marketing, so to speak. I mean, it's all our own software. So we do not spend on outbound marketing at all.”
Hank Leber Jul 16, 2016 ▶ 15:10 EP 357: He Quit His Job, Lost His Life Savings, Then Hit it Big With SaaS Business
Assertion Not checkable as stated
Leber: Vitamin burned its remaining $70K runway in 3.5 weeks
“We had raised about 650 and we had gotten just that month. We got into cashflow positive by about a hundred dollars. So I was like, Hey, this is great. I'm going to go out and fundraise like this. You know, arms crossed instead of like this with hands outstret…”
Hank Leber Aug 8, 2018 ▶ 4:37 1110 Why His $1.2m ARR SaaS Company Shut Down
Assertion Contradicted
Leber: Twitter cut automation tolerance by 80% to 200 actions daily
“It took longer than three weeks to figure out that it was a reduction in the automation threshold. It went from a thousand actions per day down to about 200 per day. So they did an 80% reduction in their tolerance.”
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