Video Advertising

topic on 2 shows · 2 statements across 2 episodes

Sourcery Top Founders

2 statements about Video Advertising, every show

SOURCERY Insight
Foroughi: AI cannot yet autonomously generate high-performing long video ads
“It's not at a place where you're just going to get a massive amount of inflow of advertisements that are diverse and creatively inspired and going to create lifts and campaigns, but their tools are available now so that humans can create ads much faster and mu…”
Adam Foroughi Aug 14, 2026 ▶ 45:10 Inside AppLovin’s $100B Ad Engine
TOP FOUNDERS Assertion Not checkable as stated
Wilson: Video ad CPMs are three to ten times higher than display
“You know, the CPMs for video are quite a bit higher, oftentimes three to 10 times higher than standard display. So, you know, you're oftentimes talking about, you know, double digits CPMs.”
Lauren Wilson Sep 1, 2018 ▶ 5:56 1134 Ad Network Pivots to On Demand Video Generation

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