VanillaSoft
company on 1 show · 12 statements across 1 episodes · said 20 times in 1 episodes since 2020
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2020 20 mentions in 1 episode
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12 statements about VanillaSoft, every show
Hood: VanillaSoft converts around 8% of leads to paying customers
“Yeah, we tend to convert actually right around that, around eight percent.”
Hood: VanillaSoft's customer acquisition payback period is under two months
“Yeah, our, generally our payback is within two months or so.
Absolutely.”
Hood: VanillaSoft LTV is $30k-$40k on just $1k-$1.5k CAC
“Given that the lifetime value of our customers are generally somewhere around 30 to 40,000, given the size of our customers, I mean we're quite happy you know, spending that thousand 12, 1500 dollars to drive them in.”
Hood: VanillaSoft averages $150 cost per lead across all channels
“Well, to give you a bit of an idea, in terms of average cost per lead and what we drive through, it's around a 150 dollars a lead.
That's across all channels.”
VanillaSoft sees 1.0% to 1.2% monthly revenue churn on monthly contracts
“We're churning at about one, 1.2%, so we're actually I I'd hate to say we're happy with it. I think no one's happy with any churn, but it's actually pretty good for the industry.”
Hood: VanillaSoft is cash-flow positive and accumulating bank cash
“Well, we have been reinvesting, but not enough that it stops some cash from piling up in the banks.”
Hood: VanillaSoft has raised just $500k total since 2005
“We've probably raised about half a million dollars since the start of the company in 2005.”
Hood: VanillaSoft grew ARR by roughly 30% year-over-year
“So a year ago, we'd have been about 30% below that. So we're on a good revenue growth.”
Hood: VanillaSoft has surpassed $10 million in ARR
“We're actually north of a ten million AR at this point.”
VanillaSoft has up to 700 customer organizations and 6,000 paid seats
“So we have about 657 hundred organizations running five, 6000 seats with us right now.”
Hood: MQLs dumped into traditional CRMs die without sales follow-up
“People are dumping them into CRMs, and quite honestly, they're dying there, and this has been seen over and over again.”