Hood: VanillaSoft LTV is $30k-$40k on just $1k-$1.5k CAC
David Hood · 1657 How He Grew $10M ARR on Just $500k Raised · Feb 6, 2020 · at 10:06
David Hood is the CEO of VanillaSoft, discussing SaaS unit economics and payback with Nathan Latka.
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“Given that the lifetime value of our customers are generally somewhere around 30 to 40,000, given the size of our customers, I mean we're quite happy you know, spending that thousand 12, 1500 dollars to drive them in.”
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More from David Hood
Hood: VC inflows force SaaS startups to prioritize fundraising over customers
“But I think the problem when money pours into markets like that is you get actually companies concentrated more on how can they raise money and how can they drive sales and less concentrated on how can they actually deliver value to their customers.”
Hood: Most founders tend to exaggerate their reported revenue figures
“I'm not sure that the revenue figures are exact. I think everyone tends to exaggerate their revenue figures.”
Hood: VanillaSoft has surpassed $10 million in ARR
“We're actually north of a ten million AR at this point.”
Hood: VanillaSoft has raised just $500k total since 2005
“We've probably raised about half a million dollars since the start of the company in 2005.”