User Generated Content
topic on 2 shows · 5 statements across 4 episodes
5 statements about User Generated Content, every show
Diao: Sponsored influencer marketing is overrated for growth teams
“So, for me, sponsored influence and marketing, definitely overrated. I don't think any team really needs to touch that unless they've, like, really kind of run out of cycles on the user-generated content side of things.”
Diao: User-generated content is the most underrated growth channel
“Most underrated growth channel has to be the user generated content that we were talking about, where we're essentially working with creators to create content about our products, and oftentimes we don't necessarily even need to directly compensate.”
Curated user-generated content allows founders to build media companies far more efficiently
“You can create the sort of foundation of a really powerful media company so much more efficiently because you can do it through user-generated content as long as you figure out a way to curate it.”
Levine: User-Generated Content Creates Highly Profitable Media Businesses
“If you build a media business with all the content generated by users or consumers, you can end up with a really powerful company because media businesses in general are pretty profitable because they make content once and then they sell it over and over again…”
Gurley: I Am Emotionally Vulnerable to Network Effects and UGC Pitches
“It's a better question for the other four, but I suspect it has something to do with Network effects, or user-generated content, or those types of concepts are, like, emotionally appealing to me. So if anyone walks in and uses those two phrases, I might have a…”