user-generated content

also referred to as: user generated content

4 statements across 3 episodes · 2 bullish · 1 bearish · 3 people on the record · first statement Jun 24, 2019 by Bill Gurley · across every show →

Everything said about user-generated content, oldest first

Jun 24, 2019 positive
Disclosure
Gurley: I Am Emotionally Vulnerable to Network Effects and UGC Pitches
“It's a better question for the other four, but I suspect it has something to do with Network effects, or user-generated content, or those types of concepts are, like, emotionally appealing to me. So if anyone walks in and uses those two phrases, I might have a…”
Bill Gurley Jun 24, 2019 ▶ 21:25 20VC: Benchmark's Bill Gurley on 5 Traits Benchmark Look For When Adding To The Partnership, Why The Abundance of Capital Is Today's Biggest Challenge in VC & The Right Way To Think About Market Size When Assessing Opportunities
Mar 24, 2021
Insight
Levine: User-Generated Content Creates Highly Profitable Media Businesses
“If you build a media business with all the content generated by users or consumers, you can end up with a really powerful company because media businesses in general are pretty profitable because they make content once and then they sell it over and over again…”
Jeremy Levine Mar 24, 2021 ▶ 6:41 20VC: The Pinterest Memo: Bessemer's Jeremy Levine on The Secret To Success within User Generated Content Plays, Where Most Investors Make Mistakes When Analysing Consumer Social and How The Pinterest Deal Wouldn't Have Happened without a Diverse Partners
Oct 24, 2025 negative
Opinion
Diao: Sponsored influencer marketing is overrated for growth teams
“So, for me, sponsored influence and marketing, definitely overrated. I don't think any team really needs to touch that unless they've, like, really kind of run out of cycles on the user-generated content side of things.”
Sandy Diao Oct 24, 2025 ▶ 43:23 20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
Oct 24, 2025 bullish
Insight
Diao: User-generated content is the most underrated growth channel
“Most underrated growth channel has to be the user generated content that we were talking about, where we're essentially working with creators to create content about our products, and oftentimes we don't necessarily even need to directly compensate.”
Sandy Diao Oct 24, 2025 ▶ 1:10:48 20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
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