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TV Ads

topic on 2 shows · 2 statements across 2 episodes

Another Podcast the Knowledge Project

2 statements about TV Ads, every show

ANOTHER PODCAST Assertion Not checkable as stated
Evans: $31B in Amazon ad spend mostly comes from trade marketing
“Where is the money coming from to buy that thirty one billion dollars of advertising on Amazon? Well, it's mostly coming from trade marketing. It's not coming from TV ads.”
Benedict Evans Jun 6, 2022 ▶ 23:42 What's next for advertising?
KNOWLEDGE PROJECT Insight
Micro-brands beat legacy CPG by avoiding retail and TV fixed costs
“Like if you don't have to bear huge fixed costs of being on shelf space and running TV ads, you can spend that money on building a better product that appeals to a narrower segment and charge more.”
Ben Thompson Sep 5, 2018 ▶ 56:06 #40 Ben Thompson: Thriving in a Digital World

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