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TV ads

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 5, 2018 by Ben Thompson · across every show →

Everything said about TV ads, oldest first

Sep 5, 2018 bullish
Insight
Micro-brands beat legacy CPG by avoiding retail and TV fixed costs
“Like if you don't have to bear huge fixed costs of being on shelf space and running TV ads, you can spend that money on building a better product that appeals to a narrower segment and charge more.”
Ben Thompson Sep 5, 2018 ▶ 56:06 #40 Ben Thompson: Thriving in a Digital World
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