Todoist

product on 5 shows · 5 statements across 2 episodes · said 36 times in 13 episodes since 2016

Top Founders 21 the Startup Ideas Podcast 6 Starter Story 5 20VC 3 Lenny's Podcast 1

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Top Founders 21the Startup Ideas Podcast 6Starter Story 520VC 3Lenny's Podcast 1

2026 2 mentions in 1 episode
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2024 5 mentions in 1 episode
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2020 11 mentions in 2 episodes 6 per episode
2019 3 mentions in 3 episodes 1 per episode
2018 3 mentions in 1 episode
2016 7 mentions in 3 episodes 2 per episode

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5 statements about Todoist, every show

TOP FOUNDERS Assertion Not checkable as stated
Salihefendić monetized Todoist early by gating reminders to cover servers
“On the first year, actually, like, in the first couple of months, because, like, I was doing this on the side, and I didn't want to pay for the, like, server costs, so I just, like, you know, let's just make reminders a paid feature.”
Amir Salihefendić Oct 31, 2020 ▶ 3:24 Todoist Productivity Tool Hits $14m Revenue, Bootstrapped
TOP FOUNDERS Assertion Not checkable as stated
Salihefendić: Todoist has hundreds of thousands of customers and $100 LTV
“We have like hundreds of thousands of customers and most of them pay like, you know, the lifetime value is like I would say about like a hundred or something like that.”
Amir Salihefendić Oct 31, 2020 ▶ 4:45 Todoist Productivity Tool Hits $14m Revenue, Bootstrapped
Todoist's low launch price anchored the entire to-do app market
“I said this initially, like very low price point and basically all the other competitors compete this or like, so I kind of like, because we were like one of the first online to do apps and we basically set the price point and everybody's kind of have the same…”
Amir Salihefendić Oct 31, 2020 ▶ 6:55 Todoist Productivity Tool Hits $14m Revenue, Bootstrapped
Building productivity software for individual users makes user retention brutal
“Creating a tool that is mostly for individuals is brutal. Like, If you're doing anything, like, that's not something I can recommend doing, because you have, like, very hard time to actually keep users because you don't have, like, a natural way to bring them …”
Amir Salihefendić Oct 31, 2020 ▶ 21:56 Todoist Productivity Tool Hits $14m Revenue, Bootstrapped
TOP FOUNDERS Assertion Not publicly verifiable
Latka: Todoist support article is Time Doctor's top referral traffic driver
“Your number one traffic driver, according to similar web, is actually Todoist. There's a support article on Todoist that says, how do I use Todoist with Time Doctor? And that's driving you a ton of traffic.”
Nathan Latka Jan 22, 2018 ▶ 10:55 912 SaaS: Internet Hacker Builds Bootstrapped Productivity Tool, Passes $2.4m in ARR

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