Tetris

“Why are games like Candy Crush and Tetris so addictive? Because they actually like, tap into this part of your brain that's almost this cleaning instinct. There's a mess, and then you put one block in the right place, and it evaporates the mess. It creates ord…”

“Basically, they made the PC version. And that's what went viral. And it went viral to the point where they were losing productivity.”

“I think I made the deal for 300,000 dollars.”

“So I convinced my wife to convince her parents to put up all of their real estate as collateral for a loan.”

“If you want little boys to buy your Game Boy, then include Mario, but if you want everyone to buy your Game Boy, include Tetris.”

“It's completely genderless. You know, it's the first game that was being played by women. Just by that alone, it could, you know, double the sales.”

“Arakawa made me a deal. I made him an offer and he shook my hand and It was like a million dollar up front, which was like, yeah, right on. Great deal.”

“The Soviets just didn't have any experience with intellectual property, and here they were, you know, they were getting a percentage of a percentage of a percentage.”

“I got a tourist visa and went to Moscow myself.”

“And he, Took the Tetris cartridge box into his hand, and he looked at it, and looked at it, and he looked at me, and he said, we never licensed console rights to anyone.”

“And then the next day in the room, eight people and me, I was being interrogated.”

“And Alexi, that was the thing that flipped him, because he'd never met a game designer before. I was the first game designer that he met.”

“The offer that I made them was I would pay them 25 cents for every Game Boy Tetris that was sold.”

“And so, after I signed the contract, lockdown handheld, Mr. Belikoff asks me, Mr. Rogers, how would you like to license the console rights?”

“Thirty million packed in, and another five million as just sold as a box product.”

“So, basically at that point, for the next three years, no deals went through, because every deal that I brought to the table, he said no, and every deal that he brought to the table, I said no.”

“Right, exactly, and that's, I don't know, 50% profit.”

“And the company that I sold, Blue Lava Wireless, what I did was I gave that company a 15 year license to Tetris from the Tetris company. So we never lost ownership of Tetris.”

“Playing a game right before bed will essentially hijack the attention center, and especially the visual centers if it's a game that's very visual. I mean, Tetris is like the golden game in clinical trials when they study this effect. It's like Tetris is The be…”

“Playing a game right before bed will essentially hijack the attention center and especially the visual centers. If it's a game, that's very visual. I mean, Tetris is like the golden game and in clinical trials, when they studied this effect, it's like Tetris i…”