Bundling Tetris, instead of Mario, made the Game Boy a universal device
Henk Rogers · The Tetris Company: Henk Rogers · Jul 31, 2023 · at 34:28
Henk Rogers describes his pitch to Nintendo of America president Minoru Arakawa arguing why Tetris should be bundled over Super Mario.
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“If you want little boys to buy your Game Boy, then include Mario, but if you want everyone to buy your Game Boy, include Tetris.”
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