Testimonials
topic on 2 shows · 2 statements across 2 episodes
2 statements about Testimonials, every show
Vaden: 62% of Americans Say Customer Testimonials Most Influence Buying Decisions
“62% of Americans say the single most important piece of marketing collateral that will influence their purchasing decision, testimonials from other customers.”
Jiménez: Upfront agreements for customer testimonials must depend on proving value
“I think you have to, that's bold, but I think you have to and I'm a big fan mark, but you have to say there's a caveat around that. Like we've got to prove value. So we've got to prove what we've been telling you for whatever this selling motion period is. We'…”