Subscription Revenue

topic on 3 shows · 5 statements across 5 episodes

Startups For the Rest of Us Top Founders Big Technology

5 statements about Subscription Revenue, every show

Walling: Subscription revenue commands higher exit valuation multiples than transactional GMV
“Of course, you've heard me talk on this show about how when you go to exit, subscription revenue will be valued at a higher multiple than just transactional GMV processing.”
Rob Walling May 5, 2026 ▶ 19:16 Episode 831 | Written vs. Verbal Ad Copy, Selling Into a Low-Awar...
Bret Taylor: Business Model Transitions Are Harder Than Technology Transitions
“I think the interesting maybe counterintuitive point that I would make is I think business model transitions are harder than technology transitions. I think it was harder for most on-premises software companies to move to ratable subscription revenue. Than it …”
Bret Taylor Jan 28, 2026 ▶ 12:23 Is AI Killing Software? — With Bret Taylor, OpenAI's board chair and CEO of Sierra
Walling: Non-Subscription Revenue Applies a Valuation Discount on Exit
“And when you go to sell this, if it is not subscription revenue and the numbers go up and down each month, it is a discount to your valuation.”
Rob Walling Jun 6, 2023 ▶ 11:48 Episode 664 | The Challenges of Horizontal SaaS, Adding Services...
TOP FOUNDERS Assertion Not checkable as stated
Mask: 97% of Infusionsoft revenue is subscription revenue
“We're now at like 97% of revenue being subscription revenue.”
Clate Mask Dec 19, 2018 ▶ 15:33 1243 Infusionsoft North of $100m in ARR, Details of Mars Mission to 5m SMB Customers
TOP FOUNDERS Assertion Not checkable as stated
Vendasta makes one-third of its revenue from software subscriptions
“Our subscription revenue is is now about a third of our revenue, so it's very meaningful, but our second order revenue is really what's really important.”
Brendan King Feb 4, 2018 ▶ 3:04 925 How to Grow ARR 48% YoY from $17m to $28m in SMB SaaS Space

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