Subscription Business
topic on 4 shows · 5 statements across 5 episodes
Lenny's Podcast 
the Official SaaStr Podcast 
How I Built This 
20VC
5 statements about Subscription Business, every show
Single low-frequency consumer use cases cannot support a subscription business
“Unless you're a bad driver like me the average American only gets a parking ticket once a year. And so it's very difficult to build a retentive product with just one use case. It's very difficult to build a retentive product, but even impossible to build a sub…”
VandeHei: Media companies need subscription revenue to survive ad downturns
“We believe that you couldn't be solely dependent on advertising, and to be a really big, durable company, Roy and I were super confident that you needed this subscription leg of the business.”
Hardiman: Thriving subscription businesses require direct customer relationships over platform distribution
“Because in order to build a really thriving subscription business, you really need a direct relationship with your customer, as opposed to just relying on platforms to really kind of distribute your coverage.”
Subscriptions Are the Only Media Model Aligned Purely With Readers
“And I think if you're in a world where you're dependent on advertising, you're going to serve multiple masters. You're going to serve the traffic master, the advertising master. You know, if you're dependent on events, you're going to serve the sponsorship mas…”