Steals.com

company on 1 show · 10 statements across 1 episodes · said 10 times in 1 episodes since 2016

Top Founders 10

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Top Founders 10

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TOP FOUNDERS Assertion Not checkable as stated
Francis: Steals.com can reach $24M revenue without new infrastructure investment
“I mean, you know, we're doing eight million in revenue right now, but I'm in a building that I could, I do not need to spend one more dime to sell three times the amount. Yeah, so I could get to, in this building alone, I could get to about twenty-four million…”
Jana Francis Apr 20, 2016 ▶ 15:27 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Disclosure
Francis targets a 1x revenue valuation for Steals.com equity round
“I'm valuing the company right now at about one times revenue, which I think is extremely reasonable.”
Jana Francis Apr 20, 2016 ▶ 14:29 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Assertion Not checkable as stated
Francis: Email channel generates 55% of Steals.com revenue
“Yeah, it's 50, it's 55% of our revenues. Is our email channel. And we send, we're sending, though, thirteen million a month in total.”
Jana Francis Apr 20, 2016 ▶ 13:18 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Assertion Not checkable as stated
Francis: Steals.com has spent under 4% of revenue on marketing
“I've spent less than four percent on of top lane revenue on marketing ever, and that is including my email channel, which you can't be in e-commerce without sending daily emails.”
Jana Francis Apr 20, 2016 ▶ 12:42 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Assertion Not checkable as stated
Francis admits Steals.com made no profit in 2015
“So last year I did not make money at all.”
Jana Francis Apr 20, 2016 ▶ 11:40 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Prediction Not checkable as stated
Francis forecasts Steals.com will generate $8M in 2016 revenue
“Right now, my forecast shows us flat year to year, so we'll do another eight million this year. If I get an influx of capital from a really smart investor that believes in my business as much as I do.”
Jana Francis Apr 20, 2016 ▶ 10:22 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Assertion Not checkable as stated
Francis: Steals.com generated $76M in cumulative revenue since 2008
“We've done almost, almost seventy six million in revenues, top line revenues since we started.”
Jana Francis Apr 20, 2016 ▶ 10:08 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Assertion Not checkable as stated
Francis: ScrapbookSteals margins are higher due to local Utah suppliers
“We have a much better margin on our scrapbook steel site that just sells paper, right? Exactly. And so that, that's a, we get a lot better margin on that site, mainly because partially our friction costs aren't as high, are because most of the scrapbooking bra…”
Jana Francis Apr 20, 2016 ▶ 8:54 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Assertion Not checkable as stated
Francis: Steals.com averages $2 net profit per order after friction costs
“On average, we will make two dollars. Once you take out all the friction costs, it's two dollars. Which, by the way, in e-commerce is, yeah, it's relatively impressive for e-commerce because, you know, most e-coms at scale are splitting pennies, right?”
Jana Francis Apr 20, 2016 ▶ 7:30 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244
TOP FOUNDERS Disclosure
Francis: Steals.com shifted from 100% upfront inventory to a hybrid model
“We do a bit of a mixture right now where sometime, you know, I would say about half the time and in our eight years, it's been a hundred percent. We take on the inventory, but since August of last year, we've been testing a little bit of a different strategy”
Jana Francis Apr 20, 2016 ▶ 3:21 This Mom of 3 Does Clever Thing Each Morning, Has Made $76 Million with Jana Francis of Steals.com EP 244

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