Watson: Stackify reached a 30% demo-to-close rate without true PMF
“I think back to my Stackify days, you know, we were selling a application performance monitoring kind of tool to other software developers, similar to New Relic and Datadog and this kind of stuff. And at that time, our demo to close rate was about 30%. I would…”
Stackify has nearly 900 global subscription customers
“We're a SaaS company. We have almost 900 customers all over the world that just pay us a monthly subscription for using our tools.”
Stackify is growing approximately 80% year over year
“We've grown about 80% year over year.”
Stackify has 85% to 90% logo retention and net negative churn
“So an actual customer base, we probably retain 85 to 90% of the customers. And then the ones that stay all grow. And so the ones that stay spend more money than the ones that we lost.”
Stackify avoids paid ads, keeping CAC to a few hundred dollars
“It's a few hundred dollars, but we don't do really paid advertising, so it's not a number that we really focus on.”
Stackify employs 20 people in Kansas City and 20 in the Philippines
“We have about 20 people in our office in the Kansas City, and then we have about 20 more in the Philippines.”
Stackify drives 800,000 monthly website visitors through content marketing
“We get about 800,000 people a month on our website from our content marketing and stuff that we do.”
Stackify has enterprise customers paying over $100,000 per year
“You do have some customers that pay you more than a hundred grand per year.
[802] Matt Watson: Yeah, we do.”
About 70% of Stackify's revenue comes from international customers
“About 70% of our business is international.”
Stackify acquired Honeywell as a customer entirely through organic inbound search
“Like we have somebody like Honeywell as a client, but we don't call on the CIO of Honeywell to try and sell them our software. They find us the same way anybody else does. They go to Google and search for different things, and they run across our product”
New Relic and AppDynamics focus almost exclusively on large enterprise accounts
“New Relic, AppDynamics companies like that. So they're all focused on the large enterprise accounts kind of exclusively, and most of our customers are SMB. They're more mid-market companies.”
Matt Watson self-funded Stackify entirely before raising a $3M round
“I funded all of it until a year ago. We did a three million dollar round then.”