Smartphone Industry

“We don't have to have everybody love us. It's okay if 90% of people don't care about us or hate us, as long as we get a niche group of consumers who really love us. That works in our industry because it's so big. Maybe it doesn't work for smaller categories.”

“I think we're at a stage in the industry where it's hyper competitive. Every user need has been fully explored.”

“In the last 10 years, there's been a couple of teams who tried to break into our space, well-funded and less well-funded and everybody's failed.”

“We basically became for our early products scavengers of the smartphone industry. So you have computation, you have memory, you have cameras that now suddenly cost You know, 50 cents versus, you know, six dollars.”