Serial
product on 10 shows · 7 statements across 5 episodes · said 62 times in 22 episodes since 2015
How I Built This 22 
the Y Combinator Startup Podcast 10 
the a16z Podcast 10 
My First Million 7 
Founder's Journal 5 
TBPN 3 
the Startup Ideas Podcast 2 
Lenny's Podcast 1 
Capital Allocators 1 
20VC 1
Mentions by year, every show
tap a year for its mentions
How I Built This 22the Y Combinator Startup Podcast 10the a16z Podcast 10My First Million 7Founder's Journal 5TBPN 3the Startup Ideas Podcast 220VC 12 more shows
2025 15 mentions in 5 episodes 3 per episode
- (July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
- 2 Trends Hidden in Plain Sight (+ $1M ideas)
- The Best Consumer Startup Ideas Were Impossible Until Now · Y Combinator
- Acquired Podcast Hosts Break Down Google’s $1 Trillion Mistake
- 7 Wild Business Ideas for this $3 Trillion Dollar Frontier
- every mention in 2025, scene by scene →
2024 3 mentions in 3 episodes 1 per episode
2023 11 mentions in 5 episodes 2 per episode
2021 14 mentions in 3 episodes 5 per episode
2019 6 mentions in 1 episode
2018 11 mentions in 3 episodes 4 per episode
2017 1 mention in 1 episode
every mention on every show, scene by scene, with the transcript →
7 statements about Serial, every show
Chestnut: Mailchimp was the first sponsor of the podcast Serial
“Yeah, and so we were the first sponsor.”
Chestnut: Mailchimp's Serial sponsorship quarter created a hard-to-beat Q4 benchmark
“And I mean, to this day, we look at our quarter four results and, you know, it's just like a bummer because the cereal, the quarter where we sponsored cereal did so amazingly well. It's hard to beat it every year.”
Ohanian: The Serial podcast team was dismissive of their Reddit community
“And I remember reaching out to the team there saying, hey, you all should really engage with this community. Like, this, whether you know it or not, is the most valuable part of your podcast. No offense. And to say that they were dismissive was an understateme…”
Mailchimp was the first-ever advertiser on the hit podcast Serial
“Well, MailChimp was early on that train, and they were the first advertiser with Serial.”
Mailchimp Struggled for Years to Top its Unprecedented Serial Sponsorship Quarter
“And I mean, to this day, we look at our quarter four results and, you know, it, it's just like a bummer because the cereal, the quarter where we sponsored cereal did so amazingly well. It's hard to beat it every year. It's like, darn it, that's cereal. It just…”
Famous 'MailKimp' Serial Ad Was Voiced by a 14-Year-Old Norwegian Tourist
“By the way, back in 2015, when people were still talking about their viral ad on Cereal, the podcast's producer, Julie Snyder, revealed the identity of the person behind MailChimp. It turned out to be a fourteen-year-old girl from Norway waiting in line outsid…”
Hoover: Podcasting Enables Long-Tail Niche Audiences Like the Web
“And just like the internet, you can now find a niche, like a tiny little seemingly small little place for you to geek out about some sort of topic or some sort of thing or some personality that you're really attracted to. And so podcasting, just the nature of …”