Secrets

“People are scared of secrets because they are scared of being wrong. By definition, a secret hasn't been vetted by the mainstream. If your goal is to never make a mistake in your life, you shouldn't look for secrets.”

“People are afraid to speak secrets, but they don't see the toxicity that comes from keeping them, and how they're between them and their partner.”

“When you come out and declare that, like, hey, secrets exist, and every great business is built on a secret, I think it just I think it just shifts the conversation towards a more, you know, taking a more ambitious tilt.”