SAS Founders
topic on 1 show · 1 statements across 1 episodes
1 statements about SAS Founders, every show
Latka: SaaS founders should prioritize LTV velocity over the LTV-to-CAC ratio
“I think it's totally wrong for SAS founders to focus so exclusively on LTV to CAC ratio. What's more important is the speed of LTV. In other words, if your lifetime value in terms of months is seven years, you can't spend one third of LTV on CAC because it tak…”