SAS founders
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement May 7, 2017 by Nathan Latka · across every show →
Everything said about SAS founders, oldest first
May 7, 2017 negative
Latka: SaaS founders should prioritize LTV velocity over the LTV-to-CAC ratio
“I think it's totally wrong for SAS founders to focus so exclusively on LTV to CAC ratio. What's more important is the speed of LTV. In other words, if your lifetime value in terms of months is seven years, you can't spend one third of LTV on CAC because it tak…”