Sales Motion
topic on 3 shows · 5 statements across 5 episodes
Lenny's Podcast 
A Product Market Fit Show 
20VC
5 statements about Sales Motion, every show
Sales-led growth beats PLG for early startups by forcing closer feedback
“I think that for most startups, it's actually probably the better path to go down to begin with. Because you can speak to the customers more closely when you're selling to them. They have to make more of a decision because they're signing a contract and they'r…”
Egan: Founders set sales vision; sales VPs codify repeatability
“It's the job of the sales leader to pull from that and codify it and put it into writing and explain that these are our sales motions. So I think it's the CEO and the founder's job to provide the inspiration and the high level talking points and the kind of th…”
Qu: B2B software companies will eventually need both PLG and sales
“I would think so, because if you are like, let's say if you are in a sales motion dominated kind of traditional B to B software industry, your competitors will be adding PLG, right? As soon as they added, they will have a benefit of attracting more end users a…”
Combining PLG and sales too early creates customer friction
“You can, but I would caution you against trying to do both right away. I think in the early days of sales, you have to be very, very clear on what is the value prop for the customer and what is that experience. And when you try to combine PLG and a sales motio…”
Levie: Startups must prioritize product-led growth before adding enterprise sales
“Then I personally would sequence product-led growth and nail that because you will always be able to layer in a sales motion on top of a product-led growth engine because the DNA of product-led growth ends up being a lot harder to sort of rewire in later becau…”