sales motion
also referred to as: sales motions
3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Feb 11, 2022 by Aaron Levie · across every show →
Everything said about sales motion, oldest first
Feb 11, 2022 positive
Levie: Startups must prioritize product-led growth before adding enterprise sales
“Then I personally would sequence product-led growth and nail that because you will always be able to layer in a sales motion on top of a product-led growth engine because the DNA of product-led growth ends up being a lot harder to sort of rewire in later becau…”
Jan 25, 2023 negative
Combining PLG and sales too early creates customer friction
“You can, but I would caution you against trying to do both right away. I think in the early days of sales, you have to be very, very clear on what is the value prop for the customer and what is that experience. And when you try to combine PLG and a sales motio…”
Jul 12, 2023
Egan: Founders set sales vision; sales VPs codify repeatability
“It's the job of the sales leader to pull from that and codify it and put it into writing and explain that these are our sales motions. So I think it's the CEO and the founder's job to provide the inspiration and the high level talking points and the kind of th…”