Sales Engineer
topic on 3 shows · 7 statements across 7 episodes
7 statements about Sales Engineer, every show
Sales Engineers Leave Struggling Startups Before Sales Reps Do
“Your SEs will start to depart before your reps. And when your SEs start to depart, the reps know that the SEs know more than the reps know about the product. Right. So you'll see SE start to depart and the reps will start to follow.”
Liu: AEs must be sales engineering fluent to sell AI products
“I think it's really hard to sell any kind of AI product now without actually being fluent in
The product and be able to demo the product, right? So like, you know AEs need to be like se fluent as well.”
Two Reps and One Sales Engineer Is the Minimum Hub Size
“I'm a big advocate of hubs, and so I think at minimum you want two sales, if it's a company, if it's a product where you have a sales engineer, two sales people and a sales engineer, that's like the minimum profile for a hub.”
Gupta: Sales engineering is an ideal background for product managers
“I have a few people on my team that before they did product did sales roles, SE type role, like sales engineers. I think that's an amazing background to have because then you have an understanding of what does it really take to sell a product before you have, …”
Sales engineers leave failing product companies before sales reps
“Sales engineers are going to, and so what will happen is your SEs will start to depart before your reps. And when your SEs start to depart, the reps know that the SEs know more than the reps know about the product, right? So you'll see SEs start to depart, and…”
Zaparde: Enterprise sales teams require dedicated sales engineers for technical questions
“And initially I w I was completely skeptical. I was like, I don't understand. Why would you, anybody ever need a sales engineer? We can just have the account executive do the demo and, you know, they should be able to answer the questions. And then we realized…”
Moore: Traditional enterprise salespeople are poor at crossing the chasm
“Enterprise salespeople are not good chasm crossers because they're used to doing horizontal coverage model. This is like, no domain expert narrow model. You want somebody that looks more like a sales engineer than a salesperson.”