Zaparde: Enterprise sales teams require dedicated sales engineers for technical questions
Rujul Zaparde · Rujul Zaparde: Why Hiring Inexperienced People is Better | E1144 · 20VC with Harry Stebbings · Apr 24, 2024 · at 23:29
Rujul Zaparde is the co-founder and CEO of procurement platform Zip. Here he discusses transitioning from consumer product background at Airbnb to building out enterprise B2B sales teams at Zip.
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“And initially I w I was completely skeptical. I was like, I don't understand. Why would you, anybody ever need a sales engineer? We can just have the account executive do the demo and, you know, they should be able to answer the questions. And then we realized like we were running into limit, like limitations around like technical questions and like, You know, you actually do need somebody that has a more technical person.”
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