Reverse Trial
topic on 2 shows · 3 statements across 3 episodes
3 statements about Reverse Trial, every show
Reverse trials excel in B2B but struggle in consumer products
“I think if you have, especially a B to B feature where you may have some lock in reverse trials can be super powerful. You just want to get people in there. You don't need to ask for their credit card because they're using your CRM or they're investing quite a…”
Poyar: Reverse trials use loss aversion to improve on freemium and trials
“With a reverse trial, your users land in a pro version of your product, right, with access to just about all of the advanced features, and then after a certain period of time, usually around 14 days, they downgrade to the basic free version. And that's, that a…”
Isford: Software companies should use 'reverse trials' by offering freemium alongside trials
“Personally, I'm in the camp of offering a reverse trial. Funky name. But what that means is offer a trial, but also offer freemio. Do both. And the reason why I like this is you get an opportunity when somebody shows up and says, Hey, I'm going to give your pr…”