reverse trial
also referred to as: reverse trials
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Feb 12, 2023 by Lauryn Isford · across every show →
Everything said about reverse trial, oldest first
Feb 12, 2023 positive
Isford: Software companies should use 'reverse trials' by offering freemium alongside trials
“Personally, I'm in the camp of offering a reverse trial. Funky name. But what that means is offer a trial, but also offer freemio. Do both. And the reason why I like this is you get an opportunity when somebody shows up and says, Hey, I'm going to give your pr…”
Oct 5, 2025 neutral
Reverse trials excel in B2B but struggle in consumer products
“I think if you have, especially a B to B feature where you may have some lock in reverse trials can be super powerful. You just want to get people in there. You don't need to ask for their credit card because they're using your CRM or they're investing quite a…”