Programmatic Ad Exchanges
topic on 1 show · 1 statements across 1 episodes
1 statements about Programmatic Ad Exchanges, every show
Putnam: Forcing multiple ad exchanges to compete in real-time increases publisher revenue
“The problem that you run into is if you're sending all of your ad inventory into only one exchange, like an AdSense or even the AdExchange, which is also owned by Google you're limited only to the demand that exists within those exchanges, right? And you're go…”