programmatic ad exchanges
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 28, 2016 by Nathan Putnam · across every show →
Everything said about programmatic ad exchanges, oldest first
Sep 28, 2016 positive
Putnam: Forcing multiple ad exchanges to compete in real-time increases publisher revenue
“The problem that you run into is if you're sending all of your ad inventory into only one exchange, like an AdSense or even the AdExchange, which is also owned by Google you're limited only to the demand that exists within those exchanges, right? And you're go…”