Product Led Motion

“There's a point where you really understand your product-led motion, where it is Measured. It is calibrated. You know what dials to turn to be able to optimize spend against acquisition. You understand how to optimize retention. Your retention life cycle motio…”

“If you decide that something like a product-led motion makes sense and that users should be able to experience your product and learn its value by being inside the product and becoming a user, then developing a sales team later on takes on a very different fla…”

“The large majority of users who sign up in a product led motion for a consumer product or a SaaS tool will not come back.”

“So really think about and kind of look at your business when your back is against the wall. Think about, well, is there somebody I could go and acquire that would actually give me that product-led motion?”