product-led motion
also referred to as: product led motion
3 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jul 19, 2023 by Lauryn Isford · across every show →
Everything said about product-led motion, oldest first
Jul 19, 2023
Isford: Sales teams in PLG companies require a distinct team composition
“If you decide that something like a product-led motion makes sense and that users should be able to experience your product and learn its value by being inside the product and becoming a user, then developing a sales team later on takes on a very different fla…”
Jul 19, 2023
Oct 4, 2023
Rosenberg: Launch enterprise sales when PLG is controlled, not perfected
“There's a point where you really understand your product-led motion, where it is Measured. It is calibrated. You know what dials to turn to be able to optimize spend against acquisition. You understand how to optimize retention. Your retention life cycle motio…”