Product Growth
topic on 3 shows · 6 statements across 6 episodes
Startups For the Rest of Us 
Lenny's Podcast 
20VC
6 statements about Product Growth, every show
Walling: Never try to grow more than one product at once
“Now with a portfolio of products, never try to grow more than one at a time. You focus on one, you get it to grow, and you get the, basically that recurring traffic that then builds hopefully recurring revenue, and then get it to the point where it's stable, a…”
Isford: Candidates skilled in both marketing and product growth are mythical unicorns
“I think it's a bit of a mythical unicorn. There are some folks out there who've dabbled in both. For example, in some of my earlier work, I was more focused on growth marketing and now in my later work, I'm more focused on the product side. But in general, esp…”
Tan: Webflow split product growth and marketing at the signup line
“Product growth is accountable for all the metrics downstream of signups. Growth marketing is accountable for signups. They're also driving or, like, have goals around CAC, their customer acquisition costs, and these are the different metrics everyone owns.”
Frederick: Sustainable product growth requires grinding on core user actions
“One of the things I recommend for people when they're thinking about growth for their product is figure out what the core actions are and then grind on them.
Think about removing them, removing friction in some of them, but just keep staying at it.”
Levesque: Product growth includes M&A and new products, not just channels
“Not to look at growth or even product building as one specific thing to grow your product. You can look at it in terms of SEO or paid loops or viral, but it's also about M&A and building entirely new products.”